How simple changes in site navigation can impact your conversions
Modifications to the navigation bar can result in significant conversion losses, especially if not tested.
Blog
Practical guides and insights for CRO, UX, SEO, performance, copy and AEO.
Why layout changes can hurt your organic traffic without you noticing
Unexpected changes in the site's layout can have significant negative impacts on organic traffic. Here are real situations that demonstrate how this happens and how to avoid problems.
Why layout changes can harm your organic traffic
Layout changes can unexpectedly compromise organic traffic. See real situations and how to avoid them.
When a new feature turns the user experience into a disaster
The negative impact of poorly planned implementations in real projects.
The impact of URL structure on organic traffic performance
In this article, I share real experiences of how poor URL structure can negatively affect a website's organic traffic.
Challenges and Solutions in UX, CRO, and SEO Projects
Exploration of the real problems faced by teams in UX, CRO, and SEO projects, accompanied by practical solutions and checklists.