Blog

Practical guides and insights for CRO, UX, SEO, performance, copy and AEO.

The Impact of Flat Design on Online Sales

Learn how flat design can optimize your landing pages and boost conversions in 2026.

Learn how loading speed impacts ROAS and optimize your landing pages for higher conversions in 2026.

Learn how to optimize above-the-fold social proof to boost conversions on your landing pages in 2026.

Discover how modern copywriting in 2026 can transform your conversions with innovative and persuasive strategies.

Learn how personalized CTAs boost conversions and optimize your landing pages.

Learn how personalized CTAs can transform your conversions and prevent sales loss.

Layout changes can cause drops in organic traffic and conversions. See how to avoid this in your project.

Unexpected layout changes can significantly affect your organic traffic. Understand how this happens in practice and how to avoid losses.

Layout changes, if not well thought out, can directly impact organic traffic. Here are real cases and how to avoid them.

Modifications to the navigation bar can result in significant conversion losses, especially if not tested.

Layout changes can unexpectedly compromise organic traffic. See real situations and how to avoid them.

The negative impact of poorly planned implementations in real projects.

In this article, I share real experiences of how poor URL structure can negatively affect a website's organic traffic.

Exploration of the real problems faced by teams in UX, CRO, and SEO projects, accompanied by practical solutions and checklists.